• 15/09/2015
  • Madrid, Spain

Spanish Advertising Annual 2015 - Club de Creativos x Folch studio x Arjowiggins

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As a tradition, all Spanish creatives are represented in the Advertising Annual, edited by Club de Creativos.The publication showcases the best projects from designers, advertisers, illustrators all across Spain during the year and rewards their works and carreers.

The brilliant Barcelona-based studio Folch was entrusted to conceptualise and design the 2015 edition and asked us to collaborate with them in this ambitious project. Arjowiggins_CdeC_Folchstudio (6).jpg

Folch is run by designer Albert Folch & partner Rafa Martinez. The studio is well-known for its love for and powerful expertise in editorial design. They also published sophisticated magazines like Odiseo or Eldorado Experience which created long-term relationships with the reader via high-quality content and design.
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The Spanish Annual 2015 is conceived as a full editorial experience. The box, like a book/object, impresses by its physical presence and by the richness of the content. It contains three main publications: Institutional is about the Awards and the Jury, Ideas and Excecution present in details all the projects from their conceptual level and in the second one in their final stages of development. The fouth publication Ideas made on papers is only dedicated to papers and present a large selection of creative papers from Arjowiggins’ ranges.

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Each book is characterised by a well thought out selection of papers and a complex printed production to create a unique reading experience. The Institutional book features the  Keaykolour Original for the cover and Curious Matter Goya White for the dividers. The Ideas bookcover presents a green stamping on a Keaykolour Embossing Mosaic Snow White, and Conqueror CX22 Oyster for the insides pages. The Execution book features a  Keaykolour Embossing Anvil for the cover enriched by a blue stamping, using the Conqueror CX22 Brilliant White for the inside pages.

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A wonderful box containing Spain’s best ideas in communication !

More information about the project on www.folchstudio.com

Design by Folch (Spain)
Print by Agpograf (Spain)
Publish by Club de Creativos (Spain)
Paper : Curious Matter Andina Grey 380g / Curious Matter Goya White  135g/ Keaykolour Original Sombre Grey 300g / Keaykolour Embossing Anvil 300g / Keaykolour Mosaic Snow White 300g / Conqueror CX22 Oyster 120g / Conqueror CX22 Brilliant White 120g

 

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