From January to June 2015, Arjowiggins Creative Papers in association with Antalis held 6 successive POP UP Exhibitions in 6 major European cities: Paris, Barcelona, Milan, London, Amsterdam & Berlin.
These six European capitals renowned for their design and creativity hosted the POP UP exhibitions, each with its own style.
These cities have been chosen for their strong graphic design and paper culture, which make them ideal locations for establishing a dialogue between printers, designers, advertisers and students.
Each month during three days in each of these cities, the exhibition showcased a large selection of print design pieces made all over the world during the last year, on Arjowiggins’ creative papers.
Paper is a universal language which stands alone in its ability to transform an idea or message into a tangible, lasting experience.
The exhibition demonstrated this through an international selection of more than a hundred print design pieces designed and printed during 2014. From brochures and brand identities to invitations, books and stationary, these printed materials represent a glimpse of what can be achieved using papers from Arjowiggins Creative Papers’ ranges.
More than 4000 visitors attended these itinerant exhibitions. Designers, printers and brand owners were able to rediscover paper and print.